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Jul 15, 2010

Sound in Everyday Life


The 4 ways sound affects us


Julian Treasure, a corporate consultant on sound environments, gave a TED talk explaining how we are influenced by sound in everyday life. It's a great, short and simple talk. I think this a very important topic and one that often goes unnoticed.




Some notes: 

Most sounds in everyday life are accidental and unpleasant.

Four major ways it affects us:

  • Psychological – breathing, heart rate, brainwaves
- 12 cycles per minute is soothing – waves, sleepers breathing

  • Psychological – emotion, mental state etc
- Our feeling, mostly associated with music

  • Cognitive – can’t listen to two things at once.
- You are 1/3 as productivity in shared, noisy spaces. Inappropriate retail sounds decreases sales 28%.

  • Behavior
- The actions or reactions of a person


I come in conclusion that curiosity in sound are affected by psychological and behavior effects, we tend to notice strange/unusual noise in our normal environment, often lead to our curiosity to find the source of the sound or to find out where the strange/unusual noise come from. 
 

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